Is good will enough? Why can't we all 'win'?

As promised in the title, here is a funny video. This clearly shows the benefits of kicking...everyone in Europe and Russia seem to know how!
http://www.youtube.com/watch?v=YCa0j1vIQ4g
(This is a video of a fight on a Russian talk show, plenty of kicks and mayhem follow)

Anyway, the topic today is the discussion on good will and personal sacrifice. This topic has the potential to grow very big, and touches upon a LOT of different topics. But for a simple intro, I am talking about the good souls out there who sacrifice for the rest of us. I hope anyone reading has done at least a little 'sacrifice' maybe it was picking up that trash on a hike (and carrying it all the way back to throw away) to actually walking or biking somewhere when driving would have been easier.

The problem is the non-sacrificers. I hate to be the pessimist, but for every time I ride my bike, i am passed by about a 60% ratio of SUVs for the duration of my trip. The longer I ride the more SUVs I see, as if some great cosmic irony is trying to tell me it is pointless. For every piece of trash I pick up, there are XXX (Fill in the blank: selfish? Idiotic? Unaware? How can I tell why they are so useless....) I out there pitching just as many sonic and 7-11 big gulps out the window of their hummers.


What do we do with these people? When a single person can easily undo the good will of many?

This is a theme I will hammer in again and again. The reason we have this huge problem of this rampart selfishness is because that is how our society rears us. We are taught that the ultimate glory is to triumph over our fallen and defeated adversaries. We regard others as nothing more 'wary' allies, or everyone else who is expendable in our conquest for the top. Take just about everything, we are ALWAYS trying to defeat everyone, with the rare exception of a few close 'friends'. Take back in school, did you ever think "wow, I sure hope everyone passes this test! That would be so cool!" No, its more like "I sure hope everyone fails, and I pass, that way my grade will get curved to an 'A' "

With this dominate mindset, why would it be rational at all for you to sacrifice for everyone else. If you have never heard of the "tragedy of the commons", look it up, this is exactly what I mean. We are taught that our own personal advancement is correct, at the expense of everyone else.

It is that far fantasy, or that hard to believe that we could change the way we see the world, that our own personal sacrifice will be met with other sacrifices that benefit us? Do we silt our own families throat for our own benefit? No. So why cant we do the same for our community, state, nation, or even the world?